First impressons last
The first impression affects all relationships – not only between people. It greatly influences how we relate to products as well. People buy with their eyes and touch – and hearts. When rational aspects like functionality and quality fail to differentiate products, the first overall impression becomes crucial. That’s when a product’s identity and personality are born, and lasting value is created in the eyes of the buyer.
Giving your product the right look and feel – by painting it in a striking, original or beautiful way – can ensure that favorable first impression and give you a considerable competitive edge.